2020 was named to be the bumpy year, and people went into depression. Some people even stopped working altogether, but it sure seemed like a busy year for Apple. Sure, they designed and launched a wide variety of products, ranging from iPads to MacBook and the new iPhone lineup. On the other hand, Apple had been working on its App Store. Before we dig into the details, we would like to say that Apple is very particular about the App Store and which apps go on the platform.
To begin with, Apple has progressed and resumed the China App Store purge, and within one day, Apple deleted and pulled around 46,000 apps from the App Store in one day. This is because all those apps wouldn’t align with the latest licensing requirement of the company. We need to understand that this is the largest removal of apps ever done by Apple in the course of one day. However, this was because o the requirement set by the Chinese government as they had asked to remove the apps by 31st December.
According to the Reuters report, this removal or purge included around 39,000 games. Also, keep in mind that some of the top-notch apps have been removed from the App Stores, such as Assassin’s Creed Identity and NBA 2K20. According to the reports, they have put more than 74 paid apps for download and sales. At this point, we need to acknowledge the fact that Chinese gaming revenue has become a crucial part of Apple’s revenue and income for the App Store.
However, China has an extremely strict and restrictive regime in their country, which has made it hard (and impossible to some extent) for foreign developers to earn money. Back in 2016, the Chinese government established the gaming law with which new rules and laws were imposed regarding the games on the App Store. In addition, in February 2020, Apple had started informing the developers that they need to prove the license for game publishing in the App Store.
In the same way, the developers were asked to provide the proof by 30th June by submitting the license. Before 31st December, Apple has removed a total of 94,000 apps from the App Store (the rounded number from 2020). For instance, gaming revenue from China was a whopping $13 billion (this count is only the measurement from January 2020 to November 2020). If we dive deeper into the stats, the numbers spiked up by 14% as compared to the gaming revenue from 2019.
Similarly, Apple had frozen the updates for multiple thousands of games back in July solely because there was an absence of an official license. Moreover, they removed 30,000 apps for the same reason back in August. If we look at the reasons why Apple might be being so strict, it falls down to the incremented pressure from the Chinese government on Apple to align with the local regulations. This gaming law was passed back in 2016.